1. Executive Summary
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2. Proposed Expansion Locations
Four locations have been identified for Bir Ali franchise expansion in the Klang Valley area. BTHO is confirmed as the first branch to open; the remaining locations are proposed for subsequent phases pending site and demand confirmation.
3. Target Market — Area Demographics
Population and income data sourced from the Department of Statistics Malaysia (DOSM) — MyCensus 2020, and the Parliament & State Legislative Assembly Subnational Statistics 2024, at the parliamentary constituency covering each proposed location.
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#1 in MY
Most populous constituency
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RM 10,726
Median income/mth (Selangor)
vs National median RM 7,017+53%
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11,713/km²
#2 densest in Malaysia
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RM 10,726
Median income/mth (Selangor)
vs National median RM 7,017+53%
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1,737/km²
Klang district average
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RM 10,726
Median income/mth (Selangor)
vs National median RM 7,017+53%
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High density
Urban suburb, most working-age residents in MY
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RM 10,805
Median income/mth (KL)
vs National median RM 7,017+54%
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All four target areas record median household incomes 50%+ above the national median (RM7,017/mth, 2024) — indicating strong purchasing power for premium Islamic preschool education. Combined constituency population across the four areas: ~1.7 million residents.
4. Investment Snapshot
Pre-Opening Expenditure (One-Time)
RM 0
5. Investor Allocation & Estimated Returns
The total investment of RM 0 represents 100% of the shares opened for this round. Each investor's estimated return is proportional to their portion of the total investment, drawn from the investor pool return of 30% of Business True Net Profit. Year 1 is calculated after deducting the one-time Pre-Opening Expenditure; monthly figures are the yearly estimate ÷ 12.
6. Return Highlights
Business Net Profit / Year
RM 0
Investor's Annual Return
RM 0
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Equivalent Monthly Return to Investor
RM 0 / month
Based on annual return ÷ 12 — actual payout schedule follows the terms agreed (yearly or monthly)
7. Revenue Sources (Per Branch, Annual)
8. 5-Year Investor Return Projection
9. Bir Ali Package Pricing (2026)
Bir Ali's official 2026 fee structure charged to parents, shown here to illustrate the branch's revenue-generating packages.
Annual Fees
Monthly Fees — Hajj Programme
Additional Programmes
No cash payment accepted at campus. All fees are non-refundable. Monthly fees are payable regardless of child's attendance. Terms and conditions applied.
10. Partnership Agreement
A. Investment & Profit Sharing
• The investment is structured as a profit-sharing partnership. The investor pool is entitled to 30% of the Business True Net Profit, and each investor's entitlement is proportional to their contribution to the total investment round.
• The one-time Pre-Opening Expenditure of RM 0 per branch (marketing, staffing and rental incurred before opening) is deducted from Year 1 profit before the profit share is calculated.
• Management fee, marketing and all other recurring overheads are already included in the Monthly Operating Expenses of the financial model — they are not deducted a second time from the investor's share.
B. Profit Distribution
• Profit distributions are made yearly.
• For monthly distributions, the profit derived from annual fees is apportioned equally across the year (annual fee profit ÷ 12) and combined with the profit generated from monthly programme fees in that month; the investor's share is calculated and transferred based on this combined monthly profit.
• Distributions are paid from actual realised profits into the investor's nominated bank account within fourteen (14) days of the close of each distribution period.
• Should any period record a loss, no distribution is made for that period; the loss is carried forward and set off against future profits before subsequent distributions resume.
C. Management & Reporting
• The Company retains full and exclusive authority over day-to-day operations, staffing, curriculum, pricing and brand standards. The investor participates as a silent partner and shall not interfere in operational matters.
• The Company shall provide the investor with a profit & loss statement for each distribution period, and the underlying records shall be made available for inspection upon reasonable written notice.
• Fee structures follow the official Bir Ali pricing (Section 9) and may be revised by the Company from time to time in line with brand guidelines.
D. Exit & Share Buy-Back
• Exit within the first 12 months: the Company holds the first right to buy back the investor's shares at 30% of the investment amount. Only if the Company declines to exercise this right (whether verbally or in writing) may the investor sell the shares to a third party.
• Exit between 12 and 36 months: the Company holds the first right to buy back the investor's shares at 50% of the investment amount. Only if the Company declines to exercise this right (whether verbally or in writing) may the investor sell the shares to a third party.
• Exit after 36 months: the Company holds the first right to buy back the investor's shares at 100% of the investment amount. Only if the Company declines to exercise this right (whether verbally or in writing) may the investor sell the shares to a third party.
• Any sale to a third party is conditional upon the incoming shareholder agreeing in writing to be bound by the terms of this agreement, and the identity of the third party being notified to the Company before completion.
E. General Terms
• Key operating assumptions: Hajj programme mix of 60% Ifrad / 40% Qiran; approximately 30% of students opting into the Bacalah Ali add-on; teacher staffing of 3 teachers up to 50 students and 4 teachers from 60 students per branch.
• All figures presented are projections based on the 2026 fee structure and operating model. They are provided in good faith for evaluation purposes and do not constitute a guaranteed return.
• The investor shall keep the contents of this proposal, the financial model and all business information confidential, both during and after the term of the partnership.
• Neither party may assign its rights or obligations under this agreement without the prior written consent of the other, save as provided under Section D above.
• This agreement shall be governed by the laws of Malaysia. Any dispute shall first be resolved through amicable negotiation between the parties before recourse to any other remedy.
11. Acknowledgement
Investor Signature & Date
Bir Ali / Cattopia Holding Representative & Date